The Virtuous Circle

We live in the age of creativity. It is integral to everything we do. It inspires innovation, improving our environment, our products, our businesses and the quality of our lives. The UK has become a creative nation, renowned throughout the world. This book argues that cultural and creative activities should form a vital part of the everyday lives of young people - that they are academically, physically, socially and emotionally enriching. Encompassing archaeology, architecture and the built environment, archives, craft, dance, design, digital arts, drama and theatre, film and cinemas, galleries, heritage, libraries, literature, live performance, museums, music, poetry and the visual arts, John Sorrell, Paul Roberts and Darren Henley offer a blueprint for a renewed approach to cultural and creative education that will be required reading whether you are a parent, a practitioner, an educator or a policymaker. Far too important to be regarded as entertaining optional extras, creativity and cultural education matter.

SIR JOHN SORRELL CBE is a renowned advocate for creative education and for Britain's creative industries. He co-chairs the Sorrell Foundation, is chairman of UAL, the Creative Industries Federation and the London Design Festival and has been appointed by successive prime ministers as a UK Business Ambassador for the Creative Industries. PAUL ROBERTS OBE holds a range of non-executive directorships and advisory posts in the fields of culture, education and innovation. These draw on his career experience as teacher, schools inspector, director of education, managing director in local government and adviser to government on creative and cultural education. DARREN HENLEY OBE is managing director of Classic FM. His two independent government reviews into music and cultural education resulted in the creation of England's first National Plan for Music Education, new networks of Music Education Hubs and Heritage Schools, the BFI Film Academy and a new National Youth Dance Company.

Education policy is shifting towards science and technical subjects, and yet the UK's creative and cultural industries are widely recognised as being among the best in the world. This timely and important book argues that a strong cultural education benefits children and young people through the acquisition of knowledge, skills and experiences; but it also drives the creative cultural industries and spurs growth in the UK, as well as enhancing society through awareness of our common cultural heritage. Looking at archaeology, architecture and the built environment, archives, craft, dance, design, digital arts, drama and theatre, film and cinemas, galleries, heritage, libraries, literature, live performance, museums, music, poetry and the visual arts, Sorrell, Roberts and Henley offer a blueprint for an enhanced cultural education policy that will be required reading for parents and practitioners alike.

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