Y-Size Your Business

In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest growing segment in the US workforce—and now comprises the entire 18 to 32 demographic. Along with their ever-present cell phone and occasional backpack, Gen Y brings tremendous potential and timely skills to the workplace (just ask, they’ll tell you). However, Gen Y can be notoriously difficult to attract, retain, motivate, and develop. Gen Y's new approach to work makes them a growing challenge or strategic opportunity—depending entirely on how you choose to employ them.

In Y-Size Your Business, Jason Ryan Dorsey, The Gen Y Guy, presents a step-by-step methodology for best employing Gen Y without investing a lot of time or money. A member of Gen Y himself he delivers an insider's view of his generation as well as more than fifty cost-effective, ready-to-use strategies that deliver immediate measurable results. Dorsey collected these creative strategies from the frontlines of business during his work with executives, managers, and entrepreneurs in businesses large and small around the world.  He shows you exactly how to attract the best Gen Y employees, quickly develop their workplace skills, and then unlock their performance, motivation, and loyalty.

• Reveals creative ways to attract, retain, motivate, and develop Gen Y employees without paying them more money (or meeting their Mom)
• Includes a behind-the-scenes view of Gen Y from someone in Gen Y (including why they text message without vowels)
• Explains the primary workplace differences between the four generations and how to leverage their strengths
• Features funny, outrageous, and candid stories that expose the generation gap in the office (Is that a tattoo?)
• Helps you view the Gen Y employee life cycle and key business operations in a new way—one you can use to your business and career advantage

Companies that wisely choose to embrace Gen Y today will be well positioned to navigate the global economy tomorrow. Not only will these companies benefit from the talents and ambitions of Gen Y—they’ll also benefit from Gen Y's increasing economic influence as well as their massive social networks. Based on Dorsey's work with business leaders at companies around the world, as a keynote speaker, consultant, and generational expert, Y-Size Your Business presents precisely the solutions you need to make the most of an increasingly important generation that is ready to make an impact from their first day at work (and then blog about it!).

Jason Ryan Dorsey is an award-winning entrepreneur and an acclaimed keynote speaker often referred to as “The Gen Y Guy”^®. He has been featured as a Generation Y expert on 60 Minutes, 20/20, the Today show, and The View, as well as in Fortune magazine.

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Generation Y--sometimes called Millennials--are the fastest growing segment in America's workforce. Almost 80 million strong, they already comprise the entire 18-to-32 demographic. Along with their ever-present cell phones and new definition of "business casual," they bring tremendous potential to the workplace (just ask, they'll tell you). However, Generation Y's approach to employment can make them a challenge for managers and executives to attract, retain, motivate, and develop. In Y-Size Your Business, Jason Ryan Dorsey--The Gen Y Guy

Praise for Y-Size Your Business "Jasons insights into the Gen Y employee are both original and eye-opening. His engaging and timely book will help employers from every industry better understand their Gen Y employees and, more importantly, make a powerful connection with them that can reap huge rewards for all." --Kathleen Taylor, President and Chief Operating Officer, Four Seasons Hotels and Resorts "Jason brings a valuable new perspective to the Gen Y employment conversation. He shows you how to make the most of his generations strengths while building on the talents of employees of all ages." --Dan Beem, President, Cold Stone Creamery & International "Jason Ryan Dorsey is able to build the bridge of understanding between generations. He gets us. He gets them. And in Y-Size Your Business, he gives us the tools to translate, adapt, and embrace the fastest growing generation in the workplace." --Betsy McLaughlin, CEO, Hot Topic "Y-Size Your Business delivers the behind-the-scenes insight and practical how-to that business leaders need to compete in our global economy. The Y-Size approach will make your Gen Y employees more valuable from their very first day." --Steve Fleming, Executive Vice President of Sales, Ceridian Canada "If you want to build a winning team, you need to have heavy Gen Y representation. Jasons book shows you how to recruit, motivate, retain, and maximize this new generation of digital natives." --Tim Sanders, former Chief Solutions Officer, Yahoo!, and author of Love Is the Killer App "Engaging and connecting with Gen Y is crucial in todays workplace. Jason not only understands this, he has lived it! In Y-Size Your Business, he lets us in on the secret in a relatable and highly entertaining way. This book is full of step-by-step ideas that are easy to learn and ready to implement." --Barry Sims, CEO, Taco Johns International

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