7 Steps to Sharing Your School’s Story on Social Media

7 Steps to Sharing Your School’s Story on Social Media empowers school leaders to use social media through a simple and accessible plan that increases engagement and enhances the school’s vision and mission. In a step-by-step guide for easy implementation, this book provides the nuts and bolts, as well as the strategic planning necessary, to ensure intentionality and impact of your social media presence. The authors explain how to measure impact and improve your strategies to ensure important information about your school is conveyed accurately, clearly, and effectively. Whether you use the 7 steps in order or you’re just looking for some invigorating new ideas or you want to find new ways to connect, collaborate, and share, there is something for every school leader in this book.

“"There is a vast need for this book and many others like it. Technology and Social Media are major influencers in the education of our children. Proper and wise use of social media can help leaders and teachers make a better connection with students." --Ryan Berens, Ed.D, Assistant Head of Middle School, Trinity Christian Academy (TX)”

"There is a vast need for this book and many others like it. Technology and Social Media are major influencers in the education of our children. Proper and wise use of social media can help leaders and teachers make a better connection with students."
—Ryan Berens, Ed.D, Assistant Head of Middle School, Trinity Christian Academy (TX)

Jason Kotch is the principal of Garnet Valley Elementary School in Glen Mills, Pennsylvania, USA.

Edward Cosentino is the principal of Clemens Crossing Elementary School in Columbia, Maryland, USA.

School leaders should be telling the stories of their districts, schools, and classrooms by engaging with the community through social media. This book empowers school leaders to use social media through a simple and accessible plan that increases engagement and enhances the school's vision and mission. In a step-by-step guide for easy implementation, this book provides both the nuts and bolts as well as the strategic planning necessary to ensure intentionality and impact of your social media presence. The authors explain how to measure impact and improve your strategies to ensure your story is conveyed accurately, clearly, and effectively.

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