Why Him? Why Her?

Are you looking for The One? Well, according to Dr Helen Fisher, biological anthropologist and relationship expert, you don’t have to look any further for the way to find that special someone than your very own brain chemistry.
Based on Dr Fisher’s groundbreaking personality type study, in which she analyzed the personalities of more than 28,000 people, Why Him? Why Her? provides a formula for long-term love that is based on cutting-edge discoveries in evolutionary neurology. Once you’ve identified yourself as one of the personality types (explorer, builder, negotiator, or director) Dr Fisher provides a detailed plan of how to find, fix, or keep up your ideal love match.

“"Helen Fisher's latest research follows years of experiments analysing the nature of love."”

Metro
"Engrossing, entertaining." - Praise for 'Anatomy of Love' Publishers Weekly
"In times of upheaval, nothing offers safe harbor like science. That’s where Helen Fisher comes in…. Her research led her inside the biological mechanisms of mate choice." Time Magazine
"Why Him? Why Her? examines how brain chemistry determines temperament and temperament dictates whom we love… [Fisher offers] a giddy, romantic notion, well worth considering." Los Angeles Times
"Fascinating…. You may already have your dream lover, but you’ll want to read this for the many insights on the science of love." Boston Globe

Dr Helen Fisher is a research professor of anthropology at Rutgers, The State Univesity of New Jersey, and one of the world's leading experts on the nature of romantic love and attachment. She would define herself as an "explorer".

Are you looking for The One? Well, according to Dr Helen Fisher, biological anthropologist and relationship expert, you don't have to look any further for the way to find that special someone than your very own brain chemistry. Based on Dr Fisher's groundbreaking personality type study, in which she analyzed the personalities of more than 28,000 match.com users, Why Him? Why Her? provides a formula for long-term love that is based on cutting-edge discoveries in evolutionary neurology. Once you've identified yourself as one of the personality types: an explorer, a builder, a negotiator, or a director Dr Fisher provides a detailed plan of how to find, fix, or keep your ideal love match.

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