Managing Joint Innovation

'Open Innovation' is good up to a certain point, past a certain level, however, it becomes extremely dangerous. It is crucial therefore that a companies 'sweet spot', the optimum point where open innovation is beneficial, is found before it becomes hazardous. Using strong research Francis Bidault guides the reader through this innovation journey.

FRANCIS BIDAULT is a professor at ESMT European School of Management and Technology. Before joining ESMT, he was a professor of strategy and innovation management at Theseus Institute. Prior to that, he served on the faculty of IMD and EM Lyon. His areas of expertise cover industry analysis, the management of alliances and the management of innovation. He has been a consultant to numerous organizations including IBM Services, Philips Semiconductors, Bosch Power Tools, Baxter Renal, France Télécom, Electricité de France, ST Microelectronics, EADS, Volvo, and TCL in such areas as strategy formulation and organizational structure, industry analysis and forecasting, and product innovation. Francis Bidault was recruited as a member of the jury on the international innovation award at PriceWaterhouseCoopers in January 2000.

Joint innovation between different organizations or groups has become a common practice for the many companies confronted with major shifts in customers' demand and new technological possibilities. These co-development alliances, however, are typically unstable, and regularly result in drastic restructuring as the partners learn to work together and confront unexpected difficulties. This new and innovative book takes a fresh look at the critical task of managing relationships and communication in co-development alliances. Good relational quality management will certainly not compensate for bad business strategies and poor execution of initiatives. But, at the same time, outstanding relationships will not survive when there is a lack of trust between partners and a desire for tighter control over one another. Francis Bidault presents a new framework for understanding the dynamics of alliances and for managing the relationship between partners at all levels, with practical tools to help successfully develop joint innovation initiatives.

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