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Integrated Marketing Communications with Student Resource Access 12 Months, 4th Edition

by Edwina Luck, Nigel Barker, Bill Chitty, Michael Valos, Terence A. Shimp and J. Craig Andrews

  • Paperback
    $153.52
ISBN / EAN: 9780170254304
This textbook is prescribed for the following courses:
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PUBLISHED: 29th September 2014
ISBN: 9780170254304
$153.52
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ISBN / EAN: 9780170254304
This textbook is prescribed for the following courses:
Use our Textbook Finder to find the rest of your Textbooks!
OTHER FORMATS:
  • Paperback
    $153.52
PUBLISHED: 29th September 2014
ISBN: 9780170254304

Annotation

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Student Resource Access 12 Months

Publisher Description

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up to date theories and practice, the text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. A wide range of local and global examples include: Spotify, Pandora, Coca-Cola, Pepsi, Woolworths, Nike, KFC, Victoria Bitter, Tigerair and Air New Zealand. Each new copy of the text also offers 12 month access to wealth of student on-line revision and learning tools: CourseMate Express + Search me! marketing. Unique to the text is a series of end of chapter local videos showing students how key objectives in IMC theory are applied by real businesses.

Product Details

Author
Edwina Luck, Nigel Barker, Bill Chitty, Michael Valos, Terence A. Shimp, J. Craig Andrews
Year
2014
Edition
4th
ISBN-10
0170254305
ISBN-13
9780170254304
Publication Date
2014-09-29
Publisher
Cengage Learning Australia
Country of Publication
Australia
Textbook
N
Short Title
Integrated Marketing Communications
Pages
500
Language
English
Format
Paperback
Subtitle
(with Student Access 12 Months)
Audience
College/Higher Education