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European Business, 3rd Edition

Debra Johnson and Colin Turner


  • Paperback
    $95.59
ISBN / EAN: 9780415617178
This textbook is prescribed for the following courses:
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PUBLISHED: 5th October 2015
ISBN: 9780415617178
European Business, 3rd Edition
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ISBN / EAN: 9780415617178
This textbook is prescribed for the following courses:
Use our Textbook Finder to find the rest of your Textbooks!
OTHER FORMATS:
  • Paperback
    $95.59
PUBLISHED: 5th October 2015
ISBN: 9780415617178

Publisher Description

The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe's unique business environment at risk.

Key features of the new edition include:

assessments of how individual member states affect the integration process and bring diversity to European business; new material on the links between Europe and the World's other main regions, including emerging economies; new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro.

The book retains popular pedagogical features to help students make sense of a confusing and complex environment.

A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.

Author Biography

Debra Johnson is Senior Lecturer in European and International Business at Hull University Business School, University of Hull, UK.

Colin Turner is Associate Professor of International Management at the School of Management and Languages at Heriot-Watt University, UK.

Table of Contents

Part I: A Portrait of Europe - Squaring the Circle of Continuing Diversity and Greater Integration 1. A Portrait of Europe 2. European Business: Structure and Performance 3. The Evolution of European Integration 4. Europe's Institutional Framework Part II: The Business Environment and Market Integration 5. The Single European Market: Towards a new phase of market integration 6. European Competition Policy: The guardian of integrated markets 7. Promoting Structural Change: EU industrial and enterprise policy 8. Economic and Monetary Union: A step too far for European integration? 9. The European Citizen and Consumer Part III: Inputs and Factors of Production 10. Transport: Towards efficient and effective mobility 11. Energy Policy: The quest for competitive, clean and secure energy supplies 12. Environment Policy: A green light for competitiveness? 13. A Digital Agenda for Europe: Creating the inclusive information economy 14. European Labour Markets and the Search for Flexibility Part IV: Europe and the Rest of the World 15. Europe in a Global Context 16. Engaging with the European Space: Enlargement and neighbourhood policy 17. European Business in a Global Context: The developed world 18. European and the BRICs: Opportunity or threat? 19. Europe and the Least Developed Countries: Trade, aid and the ACP states

Review

'European Business' is an excellent and detailed primer on the background of modern European Union construction history, its different policies as well as its institutions. Case studies help illustrate the major challenges and expected benefits resulting from the ongoing quest to create a better trading environment, with the ultimate goal of improving the lives of all EU citizens. This book should appeal to students focusing on EU issues pertaining to policy and business, as well as policy analysts and business leaders.' - Alain Londes, Professor, Humber Institute of Technology & Advanced Learning, Canada

'This eagerly awaited third edition of European Business reflects the rapid and continuing changes and challenges facing contemporary Europe in the world context as 2020 beckons. The topics are relevant, informative and accessible, and include pertinent case studies, activities and questions for discussion. This is a key text that can be used flexibly in a variety of teaching and learning situations.' - John Holder, Programme Group Leader, Southampton Solent University, UK

'This is a well-researched and fascinating book that should be of great interest to any student of international business, practitioner and academic. It provides a rich blend of numerous up-to-date examples and case studies and stands out as a book that successfully tackles the complexity of the economic, political and legal systems of the EU.' - Vesna Sedoglavich, Lecturer, The Australian National University, Australia

Product Details

Author
Debra Johnson, Colin Turner
Publisher
Taylor & Francis Ltd
Edition
3rd
ISBN-10
0415617170
ISBN-13
9780415617178
Format
Paperback
Country of Publication
United Kingdom
Short Title
EUROPEAN BUSINESS REV/E 3/E
Edition Description
Revised
Language
English
Media
Book
Residence
US
Year
2015
Publication Date
2015-10-05
Pages
456
Illustrations
45 Line drawings, black and white; 49 Tables, black and white; 45 Illustrations, black and white
Textbook
1