The Startup Checklist

25 Steps to Found and Scale a High-Growth Business

The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases, and how to avoid the critical missteps that threaten the foundation of your business. Instead of simply referring you to experts, this discussion shows you exactly which experts you need, what exactly you need them to do, and which tools you will use to support them—and you'll gain enough insight to ask smart questions that help you get your money's worth. If you're ready to do big things, this book has you covered from the first business card to the eventual exit.

Over two thirds of startups are built on creaky foundations, and over two thirds of startup costs go directly toward cleaning up legal and practical problems caused by an incomplete or improper start. This book helps you sidestep the messy and expensive clean up process by giving you the specific actions you need to take right from the very beginning.

• Understand the critical intricacies of legally incorporating and running a startup
• Learn which experts you need, and what exactly you need from them
• Make more intelligent decisions independent of your advisors
• Avoid the challenges that threaten to derail great young companies

The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business—and the process is so complex that few founders do it correctly. Their startups errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix. . . or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.

DAVID S. ROSE is the New York Times bestselling author of Angel Investing; founder and CEO of Gust; and founder of New York Angels. He is an Inc. 500 CEO, serial entrepreneur, and early stage investor who has founded or funded over 100 companies. Named a “world conquering entrepreneur” by BusinessWeek, and “New York’s Archangel” by Forbes, he was the Founding Track Chair for Finance and Entrepreneurship at Singularity University. David can be found online at davidsrose.com.

Praise for THE STARTUP CHECKLIST "Finally! The indispensable instruction book that takes you from your Big Idea to a Big Exit. In his inimitable wise and witty style, David takes founders through the nuts and bolts of how to start a company that can successfully make it all the way to the finish line. I'm giving copies to all of my entrepreneurs!" --Barbara Corcoran, Business Expert and Star of ABC's Shark Tank "I work with hundreds of first-time entrepreneurs and The Startup Checklist is the clearest, most useful resource I have seen for someone considering starting a scalable, high-growth business. Experience may be the best teacher, but right behind her is David S. Rose." --Andrew Yang, Founder and CEO of Venture for America and author of Smart People Should Build Things "This book is an absolute must for anybody looking to start a high-growth startup and get funding. David is an institution among high-tech angel investors, who brings his experience on both sides of it (as startup founder and angel investor) to play in this practical, realistic book." --Tim Berry, Author of Business Plan Pro "Everyone knows that a great business starts with a great idea. But the journey from a great idea to a flourishing, profitable business is a lot longer and thornier than most people realize. I can't imagine a more experienced, savvier, street-smart guide along the way than David S. Rose's The Startup Checklist." --Howard L. Morgan, Co-founder, First Round Capital "The Startup Checklist should be required reading for every entrepreneur. It walks you step by step through the entire process of building a seriously big company, and will save you from making all-too-common mistakes that can easily kill an otherwise promising venture." --JJ Ramberg, Host of MSNBC's Your Business "David S. Rose has seen it all, over many years and across thousands of companies, and then, to the great benefit of the rest of us, has distilled the essence of what it takes to succeed. I can't say strongly enough how much I feel that following the checklist David has created will help you make your company more successful." --Bill Gross, Founder and CEO of Idealab

Praise for THE STARTUP CHECKLIST "Finally! The indispensable instruction book that takes you from your Big Idea to a Big Exit. In his inimitable wise and witty style, David takes founders through the nuts and bolts of how to start a company that can successfully make it all the way to the finish line. I"m giving copies to all of my entrepreneurs!" Barbara Corcoran, Business Expert and Star of ABCs Shark Tank "I work with hundreds of first-time entrepreneurs and The Startup Checklist is the clearest, most useful resource I have seen for someone considering starting a scalable, high-growth business. Experience may be the best teacher, but right behind her is David S. Rose." Andrew Yang, Founder and CEO of Venture for America and author of Smart People Should Build Things "This book is an absolute must for anybody looking to start a high-growth startup and get funding. David is an institution among high-tech angel investors, who brings his experience on both sides of it (as startup founder and angel investor) to play in this practical, realistic book." Tim Berry, Author of Business Plan Pro "Everyone knows that a great business starts with a great idea. But the journey from a great idea to a flourishing, profitable business is a lot longer and thornier than most people realize. I cant imagine a more experienced, savvier, street-smart guide along the way than David S. Roses The Startup Checklist." Howard L. Morgan, Co-founder, First Round Capital "The Startup Checklist should be required reading for every entrepreneur. It walks you step by step through the entire process of building a seriously big company, and will save you from making all-too-common mistakes that can easily kill an otherwise promising venture." JJ Ramberg, Host of MSNBCs Your Business "David S. Rose has seen it all, over many years and across thousands of companies, and then, to the great benefit of the rest of us, has distilled the essence of what it takes to succeed. I cant say strongly enough how much I feel that following the checklist David has created will help you make your company more successful." Bill Gross, Founder and CEO of Idealab

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.