The Unnatural Networker

How anyone can succeed at networking. Do you really enjoy networking? We're all told we should network. But what if you find it hard to talk to people? What if you'd rather not go networking at all? Imagine you didn't fear networking... the rewards would be immense. You'd build better relationships, meet new clients, and bring in more new business. Charlie Lawson is an Unnatural Networker to the core. He shows you in this book how he went from being a complete non-networker to being confident to network anywhere, anytime, with anyone. As head of the UK & Ireland's biggest networking and referral organisation, BNI, he now trains thousands of business people how to do the same. The Unnatural Networker will help you to: have confidence to network; build a better business by developing an effective networking strategy; remove the fear, so you can actually enjoy networking; generate more business through networking.

I used to have an untidy desk. So I asked tidy people what they did to keep things in order. But their advice didn’t help. You see, tidying was so natural to them, they couldn’t explain the steps an untidy person had to go through. So I asked someone who used to be untidy what he’d done to become tidier. And he taught me the steps to take to change my habits. I haven’t had an untidy desk since that day. In the same way, most people who want to be better networkers ask natural networkers how to do it. But their advice doesn’t always work. Because deep-down, natural networkers don’t know the steps unnatural people need to take to change. Because they’ve never had to. And that’s why I love this book. Charlie Lawson clearly isn’t a natural networker. He doesn’t even like it much sometimes. But he’s taught himself – and others – how to transform how they do it. You’ll see the steps to take – many of which are annoyingly simple – to do so. Best of all? It will change how you do things permanently. Now that is worth looking at! -- Andy Bounds, winner of Britain’s Sales Trainer of the Year
With frank honesty, Charlie Lawson articulates what it means to face and conquer the innate reluctance and discomfort we all seem to encounter when it comes to ‘putting ourselves out there’ and mingling with strangers in order to reap the full rewards of networking for business or social advantage. His sound, practical advice, highly effective yet simple strategies, and relaxed style will guide you step-by-step toward mastering the art of networking to achieve your greatest goals—an essential read for novice and seasoned business owners alike! -- Ivan Misner, Ph.D., NY Times Bestselling Author and Founder of BNI
The most critical asset I have in my business is to be able to network. Online, Offline, no business can ignore it. Investing in these skills in large and small businesses is not an option. I strongly believe this should also be taught in schools. Charlie’s book should be shared widely to ensure we create a global movement of networkers. -- Penny Power OBE, Director & Founder – Digital Youth Academy and Scredible
As an Unnatural Networker, Charlie is fantastic at explaining how to go about networking when it isn’t something many business people enjoy. He has changed the attitudes and actions of many Unnatural Networkers at De Vere Venues, with great results and they are now Networking with a smile on their faces. -- Ian Conder, Sales Director at De Vere Venues
I’m someone who appreciates the value of networking, and Charlie Lawson has a powerful message to help all business owners – whether running an established business or starting a new one – to utilise networking to its full potential. -- Jim Edgar, CEO Veritek Global
An excellent introduction to networking for anyone feeling worried or uncomfortable about the topic. Charlie gives some great insights & actions for anyone keen to improve their networking skills. -- Jason Oakley, MD Commercial Banking, Metro Bank PLC
Charlie’s writing style is highly engaging, you feel he is having a conversation with you and appeals not just to your head but also your heart. His take on networking is very different to most: instead of being someone who has networked all their life, Charlie is someone that doesn’t find networking easy, and has taught himself the hard way. This book brilliantly articulates the learning curve that so many of us go through – which makes it wonderfully useable. Highly recommended. -- Paul McGee, (The SUMO Guy) International bestselling author and speaker
Networking is such a fundamental part of business life and yet so many business owners fear it. My advice: read Charlie’s excellent book that shows you how to not only get over that fear, but also generate real returns from networking. -- Heather Townsend, author of ‘The FT Guide To Business Networking’ and ‘The Go-To Expert’

Charlie Lawson is an Unnatural Networker to the core. He shows you in this book how he went from being a complete non-networker to being confident to network anywhere, anytime, with anyone. As head of the UK & Ireland’s biggest networking and referral organisation, BNI, he now trains thousands of business people how to do the same.

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