MKTG4 With Online Study Tools 12 months, 4th Edition by Charles W. Lamb, Paperback, 9780170411769 | Buy online at The Nile
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MKTG4 With Online Study Tools 12 months, 4th Edition

Author: Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Jane Summers and Michael Gardiner  

ISBN / EAN: 9780170411769
This textbook is prescribed for the following courses:
MK101 - Principles of Marketing Sheridan College
MKTG11-100 - Marketing Bond University
MKTG71-600 - Marketing Bond University
MKT00001 - Marketing Swinburne University of Technology
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Description

MKTG is the number one resource to help you succeed in your introductory marketing subjects. The text is broken down into four easy-to-read parts; an introduction to marketing, consumer information, managing the marketing mix and the world of marketing. Chapters are also a readable length ' often around twenty pages. Tear out review cards are included to help reinforce what you've learnt. New, print versions of this book come with bonus online study tools on the MindTap platform including, podcasts, quizzes, video case studies, animated summaries, and more. If you would prefer a digital only option, purchase MindTap for MKTG. When you purchase MindTap you receive all bonus online study tools along with the eBook version of your textbook. Plus, take course materials with you ' anytime, anywhere on the MindTap mobile app! Your instructor will provide you with a course key to unlock MindTap.

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Product Details

Publisher
Cengage Learning Australia
Published
27th September 2018
Edition
4th
ISBN
9780170411769

Returns

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Product Unavailable
ISBN / EAN: 9780170411769
This textbook is prescribed for the following courses:
MK101 - Principles of Marketing Sheridan College
MKTG11-100 - Marketing Bond University
MKTG71-600 - Marketing Bond University
MKT00001 - Marketing Swinburne University of Technology
Use our Textbook Finder to find the rest of your Textbooks!