Five-time CEO Bruce Cotterill shares the lessons he learned fixing broken businesses and rebuilding shattered teams. He tells memorable stories and shares simple tools, lists, templates, summaries, questions and business quotes that will help everyone from CEOs to team leaders build better workplaces, more engaged teams and happier customers.
In The Best Leaders Don't Shout, Bruce shares the lessons learned as he and his teams have defended businesses against the threats of the poor performance he inherited, and then turned those same businesses around into highly profitable organisations with engaged teams and ecstatic customers. His jargon free and simple approach to leadership provides an enlightened pathway for anyone wanting to be a better leader or manager.
The Best Leaders Don't Shout is designed with the busy reader in mind. It is full of quotes, lists, stories, summaries and questions. If you want a quick business quote to round out the company newsletter or a theme for tomorrow morning's sales meeting, there is something in these pages to get you underway.
This is a book for anyone running a team. You might be a CEO looking for fresh ideas, or a middle manager looking to bring something extra to your role as you grow your career. Alternatively, you may be running your own business or looking to start one. Whatever team or organisation you are leading - there will be something here for you.
So don't just shout about it ... become a better leader.
Bruce Cotterill took on his first leadership role at the age of just 17. He went on to build a career that he describes as a "vertical learning curve". In a CEO career dominated by change and transformation, he has led Australian real estate group Colliers in both New Zealand and Australia, Kerry Packer's ACP Magazines, and iconic Kiwi sportswear company Canterbury International. In 2008, he took charge of Yellow Pages Group to lead that business through a period of dramatic change, including the restructure of the Company's $1.8 billion of debt.
He is now a professional director with a portfolio comprising six Boards, is a highly regarded advisor to business leaders, and is one of Australasia's leading conference keynote speakers. In his "spare time" he is a husband, father, lifeguard, ageing triathlete, competitive ocean swimmer and frustrated golfer.
About the Author Prologue Introduction: It's time to start a conversation about good leadership Who is this book for? Why me? Keeping it simple
The Intentional CEO A lifetime of learning Where do you learn about leadership? The role of the leader The things we can control
Leading - The 7 Principles of Profit
The 7 Principles of Profit
Getting started - your first 30 days Change - the leader's constant companion
'C' words to keep you on course 'C' word #1: Clarity In search of 'clarity of purpose' Postscript: 10 reasons why organisations fail 'C' word #2: Communication Postscript: Communication 'C' word #3: Consistency Postscript: 'C' words
The power of planning Getting started: The most important question you will ever ask Introducing OPIATs Case study Communicating the plan Accountability Postscript 1: Sample planning process Postscript 2: OPIAT - customer experience Postscript 3: OPIAT - health and safety
Culture, standards and values Leadership drives culture The 'culture carrier' Standards support culture Values enable culture Postscript: Values
It's about the people, stupid People make the difference Personnel engagement Getting the right people doing the right things right 11 'R' words - how to be better at managing people Wander, observe, ask and listen - MBWA Caring for your people Motivation - what drives your team? Postscript 1: People - how to get your people engaged Postscript 2: People - how to conduct more effective performance reviews
Managing millennials Postscript 1: 10 messages from millennials to their managers Postscript 2: 10 messages from managers to millennials
Leading you, leading me Detail: Sweating the small stuff Time: Maximising the minutes Family: Go home Postscript: Family
A question of leadership Change Leadership Finance and the back office Products and services Sales and marketing People Customers Sample questions for conducting a job interview Sample questions for the person being interviewed
This is a very powerful book filled with laser-focused insights on how to lead an organisation to great success. It is one of the few business books I would consider a must read. John Spence - a top 100 business thought leader in America.
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