This book is about direct marketing, or "measurable marketing," in any medium. Direct marketing is the only way to get a specific return on your investment-every time you run a campaign, there has to be some way to measure it. Brian shows you how to track what is effective in marketing to the people in your target audience and how to diversify your marketing to ensure you can provide for them over the long haul.
Brian explains the 4 Pillars of Being Extraordinary, the 5 Principles of Original Source, how to track the metrics that matter, strategies and tactics to build a responsive database (list building), how to tailor offers to your list, the 7 Characteristics of World-Class Copy-Writers, multichannel marketing, the importance of customer service, how to overdeliver, and so much more!
Brian Kurtz has been a direct marketer for four decades. Under his direction, Boardroom Inc. grew into one of the most successful and respected direct marketers ever. He is now the Founder of Titans Marketing LLC, a direct marketing educational, coaching, and consulting company, through which he aims to combine state-of-the-art marketing strategies with powerful, life-changing truths. To that end, Brian hosted a brand new event called "Titans of Direct Response".
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