A guide that helps sustainability champions at any level in a company lead a transformation to a smarter, more successful, and more sustainable enterprise.
A guide that helps sustainability champions at any level in a company lead a transformation to a smarter, more successful, and more sustainable enterprise.
This is a practical, easy-to-follow guide which helps sustainability champions at any level in a company lead a transformation to a smarter, more successful, and more sustainable enterprise. The perfect companion resource, this DVD features author Bob Willard presenting the highlights of the book, including transformational steps to take, tips and techniques to use, and derailers to avoid. Bob Willard's previous books provide a financially relevant, compelling business case outlining why smart business executives should embrace sustainability. An expert on leadership, culture change, and organisational development, Willard distils lessons learned about cultural transformation and provides guidance on how to embed sustainability into corporate culture. This DVD is organised around four frameworks: seven-step sustainability change process; seven leadership practices to use during the change process; seven paradoxes that complement the seven leadership practices; and, seven derailers to avoid. This DVD is essential viewing for sustainability champions who want to transform their companies so that their companies can help transform society.
Bob Willard gave up an award-winning, successful career in senior management at IBM to devote himself full-time to building corporate commitment to sustainability. Widely in demand as a speaker, he has delivered hundreds of presentations demonstrating the business case for sustainability to companies, consultants, academics and NGOs world-wide. Bob is the author of The Sustainability Champion's Guidebook, The Next Sustainability Wave, and the original edition of The Sustainability Advantage. He was recently appointed an inaugural member of the Sustainability Hall of Fame by the International Society of Sustainability Professionals.
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