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Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

Create the Biggest Possible Audience for Your Message, Book, or Cause

Author: Becky Robinson  

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PRODUCT INFORMATION

Description

Cut through the noise and create the biggest possible audience for your work. Learn a proven method for expanding your reach online so you can make a meaningful difference for others. Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers--the more people you can get in front of, the better. But if you try to reach everybody, you won't really connect with anybody. To make a difference, you need to target the people who will most benefit from what you have to say. Ultimately, it's much better to be famous to a few than meh to the many. Becky Robinson, a digital marketing pioneer, provides a four-part framework for carefully cultivating and growing a following: Value: delivering a clear message that is memorable and helpful Consistency: creating and sharing valuable content regularly Longevity: keeping the long-term view--it's a marathon, not a sprint Generosity: giving more away helps you to reach more people While your audience may be modest, at least at first, they will be eager to hear from you and delighted to spread the word. By identifying and providing value to your core audience, your message will have the greatest possible impact. Whether you are starting out or have been actively cultivating your community, you will find valuable advice on how to expand your reach.

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About the Author

Becky Robinson is founder and CEO of Weaving Influence, a digital marketing agency working with authors, thought leaders, trainers, coaches, consultants, nonprofits, and training organizations since 2012. She has launched more than 150 books and provided ongoing digital marketing support to hundreds of clients. Her work at Weaving Influence has been the workshop for the ideas that fill this book.

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Product Details

Publisher
Berrett-Koehler Publishers
Published
19th April 2022
Pages
192
ISBN
9781523000876
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