Capture Your Style

New York Times Bestseller

From Instagram star Aimee Song, creator of the popular fashion blog Song of Style, comes the very first how-to Instagram guide, breaking down the essentials to taking gorgeous photos and building your brand and following.

With over three million Instagram fans, Aimee Song knows a thing or two about taking the perfect Instagram photo. And Instagram is so much more than a platform for pretty pictures. It's the fastest-growing social media network with an engaged community, a major marketing tool for brands, a place where Beyonc\u00e9 drops her albums, and a hub where products can be bought with a simple double tap. Including everything from fashion, travel, food, d\u00e9cor, and more, Aimee includes insider tips on curating a gorgeous feed and growing an audience.

In this ultimate how-to Instagram guide, you'll learn:

- How to brighten, sharpen, and filter your photos
- The best apps and filters
- How to prop and style food and fashion photos
- Ways to craft your voice and story on Instagram
- How to gain more Instagram followers
- Secrets behind building a top Instagram brand
- How to transform an Instagram hobby into a successful business
- Tips for driving revenue based on your following

Capture Your Style will empower you to become your own master mobile photographer, whether you're looking to launch an e-commerce business or simply sharing a gorgeous meal with your friends, turning even the most mundane moment into Instagold. This is a must-have reference for anyone interested in the ins and outs of stylish personal branding.

“"This beautiful book is a must-buy if you're interested in optimizing your content, no matter if”

“Aimee’s Instagram is impeccable and has made her a star; now she’s taking it to the next level by giving us all of her secrets in one book.” Garance Doré, author of New York Times bestseller Love Style Life
“Engaging, informative, practical, and fun, this book is a must for any millennial hoping to take the digital world by storm.” Diane von Furstenberg, designer
“Aimee has an incredible ability to capture simple, everyday moments and vault them to next-level chic. It’s amazing that we now have a guide to her filter-genius ways. #goals.” Shay Mitchell, actress, Pretty Little Liars
"This beautiful book is a must-buy if you’re interested in optimizing your content, no matter if you’re just starting out or already have countless followers. Aimee does an incredible job of pulling back the curtain on how to build a top Instagram brand, and this engaging, practical guide will help take your imagery, strategy, and skills to the next level.” Hillary Kerr and Katherine Power, founders of Clique Media Group (Who What Wear)
“An absolutely brilliant read and a smart analysis of the dynamics behind the crazy world of Instagram. Aimee will help you make your IG account fabulous while staying true to yourself.” Chiara Ferragni, fashion influencer, creative director of CF, and model
“Finally! Aimee has written the first book to open doors on Instagram, and has given us all the opportunity to tap into her wildly creative techniques for taking incredible photos and curating a beautiful life.” Rebecca Minkoff, designer
“I have always admired Aimee’s style, and this book is such a beautiful reflection of who she is, perfect for anyone looking for inspiration.” Amanda Steele, actress, model, and Influencer
In the digital age, everyone is a photographer, but Aimee Song stands out for her unique eye and the genuine glimpses into her life. Her practical tips on building the ultimate Instagram feed will be helpful to newbies and experts alike. Imran Amed, Founder of The Business of Fashion

Aimee Song is the blogger behind Song of Style, a popular fashion and interior design blog. With over three million Instagram followers and four million monthly views to the website, she’s been featured on the Forbes 30 Under 30 list and has collaborated with luxury and commercial brands including Michael Kors, Diane von Furstenberg, Tiffany & Co., Elle, Maybelline, L’Oréal, Roxy, Seven For All Mankind, Gucci, Valentino, Macy’s, Bloomingdale’s, Express, Nine West, TopShop, Levi’s, Chloé, Marc Jacobs, Gap, eBay, Dolce & Gabbana, CoverGirl, and more. Song also runs an interior design business, Song of Style Design, and frequently appears on national television spots for CoverGirl, E!, MTV, and more. She lives in Los Angeles.

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