The Challenger Sale
Taking Control of the Customer Conversation
$32.38
- Paperback
240 pages
- Release Date
20 March 2013
Summary
In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don’t just build relationships with customers. Challenge them.
What’s the secret to sales success? If you’re like most business leaders, you’d say it’s fundamentally about relationships—and you’d be wrong. The best salespeople don’t just build relationships with customers. They challenge them.
Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance…
Book Details
| ISBN-13: | 9780670922857 |
|---|---|
| ISBN-10: | 0670922854 |
| Author: | Matthew Dixon |
| Publisher: | Penguin Putnam Inc |
| Imprint: | Portfolio |
| Format: | Paperback |
| Number of Pages: | 240 |
| Release Date: | 20 March 2013 |
| Weight: | 304g |
| Dimensions: | 233mm x 152mm x 20mm |
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What They're Saying
Critics Review
The most important advance in selling for many years.
The most important advance in selling for many years. – Neil Rackham, author of SPIN Selling
About The Author
Matthew Dixon
Matthew Dixon and Brent Adamson are managing directors with CEB in Washington, D.C.
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