Organizational Buying Behaviour by Stephen T. Parkinson, Hardcover, 9780333393512 | Buy online at The Nile
Organizational Buying Behaviour by Stephen T. Parkinson - ISBN: 9780333393512
Hardcover
Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.

Organizational Buying Behaviour

Purchasing and Marketing Management Implications

By:
  • Hardcover

    271 pages

  • Release Date

    14 September 1986

Summary

The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers’ behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty…

Book Details

ISBN-13:9780333393512
ISBN-10:0333393511
Author:Stephen T. Parkinson, Michael J. Baker
Publisher:Palgrave Macmillan
Imprint:Palgrave Macmillan
Format:Hardcover
Number of Pages:271
Release Date:14 September 1986
Weight:516g
Dimensions:216mm x 140mm
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About The Author

Stephen T. Parkinson

Author Michael J. Baker: Michael is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the Journal of Marketing Management and Journal of Customer Behaviour. He has supervised over 80 PhD students, 18 of whom are now Professors of Marketing.

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