Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation, and sounds. But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back.Writing for the Web, the complete edition, is a book that combines two previous books into one. This new edition is the complete solution for anyone wanting to write persuasive and interesting web content that will draw readers to a website and engage them enough that they will add the site to their bookmarks file.Writing for the Web will not teach you how to code in html or Java. Instead, it offers sound principles that web writers need to know, as well as exercises to strengthen writing skills and eliminate bad writing habits.

Creating exciting and interesting web pages and websites takes more than just fancy graphics and flash animations - they need to be lovingly crafted, and filled with engaging text. “Writing for the Web” is a complete guide for anyone wanting to write persuasive and interesting web content that will draw surfers in, and get them interested so they keep coming back. It also teaches readers how to adapt content from print media, avoid common errors, edit material for an international audience, develop content for corporate websites, and explore the rapidly increasing world of online freelance writing. This is an essential volume for anyone that wants to create a website they can be proud of, and that others will want to return to again and again.

Crawford Kilian has been teaching and writing online since the 1980s. A regular freelance writer, he is author of 20 books.